Think Like A Toodler
Reader's Digest UK|April 2018

Could Listening to your inner child be the secret to making millions? One Father and businessman certainly think so..

Peter Woolrich
Think Like A Toodler

PAUL LINDLEY HAS ALWAYS had a childish side to him, but never in his wildest dreams did he think it’d make him a multi-millionaire. Already a director of the children’s cable channel Nickelodeon with two youngsters of his own, his rise to the very top of the business world began in a tent in British Columbia.

The Lindley family was on a camping holiday in Canada when Ella, his baby daughter, refused to eat any of the food Paul spooned out of the glass jars he’d bought in the supermarket. Although at his wits’ end, the 37-year-old accountant didn’t blame her. If it tastes anything like it looks it must be so boring, he thought. And is it really as nutritious as we’re led to believe? An idea began to germinate in both his business and parenting brain.

In 2003 consumers were becoming increasingly aware of the need to eat more healthily and it was generally assumed that feeding our babies sterilised, pureed banana out of small bottles was good for them. Baby food had been presented in the same way since the 1940s because it was thought that mums liked being able to see the product—even though they all looked the same— and for decades none of the major brands saw the need to do anything differently. But Paul did.

“Basically, Ella had just had enough of the same old, same old and the only way I could get her to eat was to make a game out of it, making it more enjoyable both for me and her,” he says. “I’ve always had a childlike mind, asking why all the time, and it occurred to me that if the whole eating experience—as well as the food—could be more fun, engaging, and healthier too, children would be more likely to put the food in their mouths.”

Bu hikaye Reader's Digest UK dergisinin April 2018 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Reader's Digest UK dergisinin April 2018 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

READER'S DIGEST UK DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
EVERY SECOND COUNTS: TIPS TO WIN THE RACE AGAINST TIME
Reader's Digest UK

EVERY SECOND COUNTS: TIPS TO WIN THE RACE AGAINST TIME

Do you want to save 1.5 seconds every day of your life? According to the dishwasher expert at the consumer organisation Choice, there’s no need to insert the dishwashing tablet into the compartment inside the door.

time-read
3 dak  |
Reader's Digest May 2024
May Fiction
Reader's Digest UK

May Fiction

An escaped slave's perspective renews Huckleberry Finn and the seconds tick down to nuclear Armageddon in Miriam Sallon’s top literary picks this month

time-read
1 min  |
Reader's Digest May 2024
Wine Not
Reader's Digest UK

Wine Not

In a time of warning studies about alcohol consumption, Paola Westbeek looks at non-alcoholic wines, how they taste and if they pair with food

time-read
3 dak  |
Reader's Digest May 2024
Train Booking Hacks
Reader's Digest UK

Train Booking Hacks

With the cost of train travel seemingly always rising, Andy Webb gives some tips to save on ticket prices

time-read
4 dak  |
Reader's Digest May 2024
JOURNEY TO SALTEN, NORWAY, UNDER THE MIDNIGHT SUN
Reader's Digest UK

JOURNEY TO SALTEN, NORWAY, UNDER THE MIDNIGHT SUN

Here, far from the crowds, in opal clarity, from May to September, the sun knows no rest. As soon as it’s about to set, it rises again

time-read
8 dak  |
Reader's Digest May 2024
My Britain: Cheltenham
Reader's Digest UK

My Britain: Cheltenham

A YEAR IN CHELTENHAM sees a jazz festival, a science festival, a classical music festival and a literature festival. Few towns with 120,000 residents can boast such a huge cultural output!

time-read
6 dak  |
Reader's Digest May 2024
GET A GREEN(ER) THUMB
Reader's Digest UK

GET A GREEN(ER) THUMB

Whether you love digging in the dirt, planting seeds and reaping the bounty that bursts forth, or find the whole idea of gardening intimidating, this spring offers the promise of a fresh start.

time-read
6 dak  |
Reader's Digest May 2024
Under The GRANDFLUENCE Suzi Grant
Reader's Digest UK

Under The GRANDFLUENCE Suzi Grant

After working in TV and radio as an author and nutritionist, Suzi Grant started a blog alternativeageing.net) and an Instagram account alternativeageing). She talks to Ian Chaddock about positive ageing”

time-read
3 dak  |
Reader's Digest May 2024
Sam Quek: If I Ruled The World
Reader's Digest UK

Sam Quek: If I Ruled The World

Sam Quek MBE is an Olympic gold medalwinning hockey player, team captain on A Question of Sport and host of podcast series Amazing Starts Here

time-read
3 dak  |
Reader's Digest May 2024
Stand Tall, Ladies
Reader's Digest UK

Stand Tall, Ladies

Shorter men may be having their moment, but where are the tall women?

time-read
3 dak  |
Reader's Digest May 2024