Fact: vegans have never had it so good, but ‘plant-based’ isn’t necessarily shorthand for ‘good for you’. As fried chicken, burgers and doughnut joints spring up across the globe, we put the rise of vegan fast food under the microscope
From Melbourne to Surfers Paradise, you’ll find Lord of the Fries stores buzzing every night of the week. The mouth-watering aroma of fried chicken wafts through the air, tables are loaded with burgers, hot dogs and nuggets, and each salty mouthful is washed down with a creamy shake. So far, so fast food standard – except for one crucial detail: no animals were harmed in the making of these meals. Lord of the Fries’ mostly vegan menu is a triumph of fake meat and dairy, and its fans are growing with every deep-fried bite. Welcome to veganism 2.0, where meat-free no longer means missing out.
The ultra-alternative, mung bean-munching reputation long held by vegans is no more. In Australia, more than 2 million of us are turning down meat, and we boast the world’s third-largest vegan market of packaged food, estimated to be worth $215 million by 2020. That’s big money, and big business is catching on: it’s no coincidence that Hungry Jack’s recently added a vegan burger to its menu, or that Mad Mex outlets now sprinkle a vegan cheese over their tofu burritos. At San Churro chocolaterias around the country, vegans can indulge in a churro bowl filled with salted caramel gelato and drizzled with chocolate, and on the Gold Coast, food marketplace The LC serves up 100 per cent plant-based pizza, ramen, pastries, kebabs and burgers around the clock. It’s all Insta-worthy, inclusive and finger-licking good, but healthy? Hold that thought.
The great pretender
Bu hikaye Women's Health Australia dergisinin February 2019 sayısından alınmıştır.
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Bu hikaye Women's Health Australia dergisinin February 2019 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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