Alexandra Heard & Heleena Trahanas

This duo’s online lifestyle and clothing store, Alex and Trahanas, was inspired by their shared love of Mediterranean summers: the seaside trattorias, the delicious food and wine – and the linen garments and ceramic pieces to match.

Heleena (pictured left): My grandparents came to Australia by ship in the 1960s. They created a wonderful life here, and their drive and passion for living has influenced me greatly. I have been surrounded by a family that loves to live life to the fullest and celebrate every moment of being. My childhood was filled with mountains of Greek food shared with loved ones – both my grandmothers were very good cooks. I began travelling at a young age and have always been curious about culture and the way people live.

Alexandra: My mother and grandmother were both strong, creative women who shaped my love for design, food and fashion. My grandmother, an artist from New Zealand, designed and made all her own (very chic) outfits. She taught my mum – who went on to have a few small fashion labels – and my mother taught me. I was brought up surrounded by rolls of fabric, trims and cutting tables, and we made weekly car trips to suppliers and makers around Sydney. My mother loved to cook and entertain, which was always so exciting to me. It feels very natural to be working among all these things now. The thrill of a finished garment and a beautifully laid table is never lost on me.