Go Bold

A Graphic and Gorgeous New Hotel in Cape Town’s Silo District, the Radisson Red Appeals to Modern Travellers Who Embrace Creativity

- Jessica Ross

On the gleaming glass surface, Radisson Hotels’ newest launch, Red – situated in Cape Town’s Silo district – ticks all the boxes of a contemporary high-end hotel. Yet inside the vibrant space, which is imbued with a youthful energy, you’ll find the brand is about more than ticking the right boxes. At its heart is a genuine motivation to understand modern travel needs and meet them in an exciting, different way.

‘As a departure point, the design team looked at the individual components of a hotel, questioning what is truly necessary and relevant,’ says Mardre Meyer. As creative director of interior architecture studio Source IBA, Meyer has overseen a number of hospitality projects, injecting into them Source IBA’s ethos of ‘orchestrating human experiences’. It’s with this philosophy that the team approached the Radisson Red, understanding how visitors would interact with the facets of the hotel, whose unique architecture is the result of a collaboration between local studios Peerutin Architects and Design Space Africa. ‘It allows us to shake up what “room modules” really mean,’ says Meyer. ‘Elements have been taken apart and put back together in a way that recognises that people travel differently now.’