New York Uniquely

A watch to truly call your own.

- Sean Mossadeg

HUMANS ARE FUNNY CREATURES. We’ve spent several millenia as social animals, grouped together based on similarities. And yet, we’ve evolved to eschew this collective-mindedness by wanting to be unique and celebrating the individual rather than the community. This has evolved to form a fundamental part of our identity in modern society. It seeps into our attitude across all things, from tastes to purchases.

No market segment seeks to understand this desire for exclusivity more than luxury. In an age where brand names matter less and less (with the onslaught of 3D printing and easy access to more bespoke products), luxury titans are thinking more about fulfilling customers’ individual needs rather than creating one size that fits all.

For tiffany & co., the answer lies in its new Watch Workshop, which offers the chance for connoisseurs and customers to personalise their own wristwatches.

After the launch of its highly successful CT60 range, the jeweller sought more fresh and exciting ways to expand the design while still remaining true to the original.

SOMETHING OLD, SOMETHING NEW