MARKETING SPIN. DON’T BUY IT
Hi folks. Motorcycle categories. They’ve defined the game for as long as bikes have existed. Adventure, Cruiser, Sports, Sports Tourer, Chookie… And of course there are a few sub groups within those as well. They each have their dedicated tribes, too, each with its own uniform, set of rules and culture. As much as we like to think that we are amazingly free of such things, in my experience the average motorcyclist is kinda conservative. We expect value for hard-earned money and guard our way of life fiercely — all with a strong resistance to change. Well, I hate to swash up your buckle, but that is hardly a devil may care attitude, now is it.
The fact is, one thing that has, and will always ring true, is the old adage regarding selling to the motorcycling public: “Follow it and see what it eats.”
Bu hikaye Australian Road Rider dergisinin May/June 2018 sayısından alınmıştır.
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Bu hikaye Australian Road Rider dergisinin May/June 2018 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Chip Off The Old Block
ARR’s roving reporter, Ian Neubauer, heads to India to test the new Himalayan, Royal Enfield’s long-anticipated mid-size adventure tourer.
Winter Wonderland
As the weather cools, the tourists and surfers dwindle on the Sunshine Coast and the motorcycle riders move in
Taking It To The Street
Riders converge in Sydney’s Inner West for the 2017 Throttle Roll Street Party
Ride Like Hell
Anyone who hasn’t discovered the literary offerings of Paul Carter is missing a real treat.
Genre Bender
When Ducati produces a whole new bike, we sit up and take notice. When it creates a new category, well, the motorcycle world stands to attention. Leechy reports on the newest thing from Ducati, on the spot in Spain
Elite Fleet
BMW wheels out its very biggest guns to the Aussie press in an epic trip to take on Tassie’s challenging tarmac
Kriega Tail Packs
When it comes to bike luggage, my preference is usually a set of soft saddle bags; you can throw them on and off easily, and they make sense whether you’re packing for a day trip or a months-long adventure.
Pipe Dreams
We’re going hunting for noise after some urban exploration
Riding Me Crazy
Today’s 149km leg took us to 4200m above sea level on wild, rocky, slippery mountain passes with drop off s you just don’t want to think about.
Keeping Girls On Motorcycles
On any given weekend at your local motorcycle club, you will see throngs of kids blasting around on dirt bikes having a great time. More often than not, it’s at these local club tracks where kids are introduced to motorbikes. Boys and girls (under 10 years old) get out there and simply enjoy riding their bike without too much competition. Not many of the kids or parents care where they finish in the pack — it’s just about having fun.
