Singita is an eco-tourism and conservation brand that operates 15 lodges and camps in amazing wilderness areas across four African countries. Every year, it invites female athletes to undertake the “ultimate girl power run” through the Serengeti.
The Serengeti Girls Run is arranged by Singita’s conservation partner in Tanzania, the Grumeti Fund, and is part of the brand’s collection of “Safaris with a Purpose”. The event sees female athletes running through the Serengeti – famous for the “Great Migration” of wildebeest and other animals – to raise money and awareness for the empowerment of young women and girls in the adjacent rural areas.
These young women suffer a multitude of challenges every day in rural Tanzania. Due to limited access to education, cultural marginalization and extreme poverty, their potential is severely impacted. In order to make a change, the Grumeti Fund conducts a number of different outreach programmes to engage and assist in villages surrounding the reserve.
Bu hikaye EL Hong Kong dergisinin September - November 2020 sayısından alınmıştır.
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Bu hikaye EL Hong Kong dergisinin September - November 2020 sayısından alınmıştır.
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