Makeup Maven
EL Singapore|June 2020
After spending 18 years in the technology industry, New Zealand-born mother-of-two NMITA DOAK took a big career switch with the launch of her makeup brand in March. Since then, Amplio Beauty has been making waves for its cruelty-, glutenand paraben-free cosmetics that are suitable for sensitive skin. We chat with the affable founder and director to find out more.
Nmita Doak
Makeup Maven

What’s the story behind Amplio Beauty?

I was born in New Zealand of Indian heritage. Life has taken me to some of the most beautiful and interesting places across the world. Inspired by the colours of the Dubai desert (Sands of Dubai), the gems of India (Jewels of India), the freshness of New Zealand’s lakes and mountains (Natural New Zealand), the tropical beauty of Singapore (Tropical Singapore), and the successes of other female entrepreneurs, I decided to launch my own makeup line, Amplio Beauty. What better place to do this than Singapore!

We chose the Latin word Amplio as it means to “improve”, “heighten”, “augment” and “enhance”; in other words, to amplify your natural beauty. As part of our first collection, we’ve launched an exclusive range of all-in-one palettes that contain eyeshadows, contours, highlighters, blushes or bronzers, as well as a selection of Lipstays (liquid lipsticks) and Lip Stylos (lip pencils). There’s everything you need to achieve the perfect look, wherever life may take you.

Being a mum of two and having come from the technology industry, I know the challenges every woman has to face when balancing between life, work, kids and the home. At the same time, I want to feel beautiful every day, wherever I go. So why should there be a compromise? We should have it all. With my collection of grab-and-go makeup products, I want to enable women across the world to share my dream and to reach for their own.

Tell us more about your experience in the tech industry.

Bu hikaye EL Singapore dergisinin June 2020 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye EL Singapore dergisinin June 2020 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

EL SINGAPORE DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
6 Ways To A Super Smile!
Expat Living Singapore

6 Ways To A Super Smile!

Aesthete Smilestudio has an experienced team of dentists who provide a comprehensive range of services that meet the individual needs of each patient. Here's their advice on how to achieve an amazing smile - and the health benefits that can follow.

time-read
1 min  |
September 2024
Pain and Shine
Expat Living Singapore

Pain and Shine

It was the usual Singaporean day, with a bright, sunny sky and not a cloud in sight. And, also in typical fashion, the world suddenly turned dark as the heavens opened.

time-read
2 dak  |
September 2024
SuccessTUT Yet Stressed?
Expat Living Singapore

SuccessTUT Yet Stressed?

How are you, really? According to a study by the Institute of Mental Health, one in seven people in Singapore has experienced a mental disorder in their lifetime.

time-read
2 dak  |
September 2024
Empowering amily & Child
Expat Living Singapore

Empowering amily & Child

As parents and caregivers diligently seek out therapeutic care for a child, they too may need support. DR BRIAN and CHLOE BENJAMIN of Benjamin Psychological & Therapeutic Services (Benjamin PTS) share how both parents and children can thrive.

time-read
2 dak  |
September 2024
CARING FOR A CURVED SPINE
Expat Living Singapore

CARING FOR A CURVED SPINE

Physiotherapist HAN YEN has a special interest in helping people who suffer from scoliosis. Here she tells us more about the symptoms, causes and treatments she uses to ease the condition.

time-read
3 dak  |
September 2024
Why We Love This Holland V Salon
Expat Living Singapore

Why We Love This Holland V Salon

Holland Village is dotted with great salons, but The Hair Lounge stands out for offering not only super chic haircuts and colour but top-notch service that turns every visit into a treat. In fact, some of us here at EL have been going there for years!

time-read
2 dak  |
September 2024
A Spa scape
Expat Living Singapore

A Spa scape

If you love to unwind with some pampering in a luxurious spa, this one could be for you! We head to one of our favourites here in Singapore.

time-read
1 min  |
September 2024
Lookin' Sharp!
Expat Living Singapore

Lookin' Sharp!

Gents, up your suave factor with a perfectly fitted bespoke suit from one of these four top tailors in Singapore. There's something for the ladies too!

time-read
2 dak  |
September 2024
Looking for a Push Present?
Expat Living Singapore

Looking for a Push Present?

Buying jewellery as a push present has become popular recently. These gifts, often given by partners to new mums, are tokens of appreciation and reminders of the journey of bringing new life into the world.

time-read
2 dak  |
September 2024
East Coast Chic
Expat Living Singapore

East Coast Chic

With its green parks, glistening water and charming cafés, Singapore's East Coast is all about laidback tropical vibes. Here, KARA BENSLEY of Joo Chiat boutique The Wyld Shop styles two fabulous outfits-of-theday (OOTD) that will see you through exploring the best spots in the neighbourhood - and all around Singapore - in style!

time-read
1 min  |
September 2024