All About Erdem
ELLE Australia|November 2017

He’s the man behind many of the red carpet’s most detail-rich gowns. Now, he’s set to reach his biggest audience yet with a new H&M collaboration

Harriet Quick
All About Erdem
In Erdem Moralioglu’s office, shafts of light bounce off wall-to-wall shelves that support glossy art, fashion and photography books; the lenses of the designer’s trademark Oliver Peoples spectacles reflect the flicker of a Cire Trudon candle perched on his desk. “Is the scent too intense?” he asks as he welcomes ELLE into his workspace inside a converted fabric warehouse in London’s Aldgate. Walking into Moralioglu’s world is a kaleidoscopic, multi-sensory experience, everything perfectly poised yet slightly askew. This could also be said of his theatrical shows, his carefully curated London boutique and his narrative-rich clothes. It’s an offbeat elegance that has drawn a dedicated following of women at ease with their femininity and hungry for his unique brand of polished eclecticism.

This month, he follows in the footsteps of Karl Lagerfeld, Stella McCartney and Rei Kawakubo as H&M’s newest designer collaboration – a collection that’s destined for 220 stores in 66 countries. The line-up of 48 pieces, which lands on November 2, comes hot on the heels of some of his most emotional work to date. His AW17-18 collection – a melange of Ottoman motifs and English florals, ravishing silk velvets and black voile gowns with swishing white petticoats – started with Moralioglu fantasising about an improbable meeting of his great-grandmothers. “One was from Birmingham and the other from Istanbul; I imagined these women together at the Women’s March, sharing their stories,” he says. “I never wanted it to feel literal – it’s a fuzzy set of memories combined with the idea of a beautiful army of women marching. The figures in the show felt almost like my family.”

Bu hikaye ELLE Australia dergisinin November 2017 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye ELLE Australia dergisinin November 2017 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

ELLE AUSTRALIA DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
Books: Shelf-Care
ELLE Australia

Books: Shelf-Care

Find a little respite in this season’s most exciting new reads

time-read
5 dak  |
June/July 2020
ELLE Australia

Men's Rites

Deciding to go through a gender transition isn’t easy for anyone. But the hardest person for journalist Daniel Mallory ortberg to convince was himself

time-read
10+ dak  |
June/July 2020
Kick Start
ELLE Australia

Kick Start

In these uncertain times, louis vuitton’s artistic director nicolas ghesquière is looking to the past to help make sense of the future

time-read
3 dak  |
June/July 2020
ELLE Australia

Music: Everything Is Illuminated

Phoebe Bridgers is a musician who revels in the darkness, albeit having earned her place in the spotlight

time-read
6 dak  |
June/July 2020
SUPER NATURE ESCAPISM WILDERNESS BREATHING INFRESH AIR BATHING IN SUNSHINE
ELLE Australia

SUPER NATURE ESCAPISM WILDERNESS BREATHING INFRESH AIR BATHING IN SUNSHINE

IN THE SPIRIT OF DISCOVERY AND NEW HORIZONS, MODEL GEORGIA FOWLER HEADS FOR THE GREAT OUTDOORS

time-read
3 dak  |
June/July 2020
ELLE Australia

THE big CLEANSE

WE’VE PURGED OUR KITCHEN CABINETS OF SUGAR AND CULLED THE CLOTHES THAT DON’T SPARK JOY, BUT WE MAY HAVE ARRIVED AT THE MOST BENEFICIAL (AND EASIEST) CLEANSE OF ALL

time-read
6 dak  |
June/July 2020
ELLE Australia

TALKING to strangers

SINCE THE EARLY 1900S, AN AGONY AUNT HAS BEEN A WILLING EAR. BUT AT A TIME OF DMS AND ASKME-ANYTHINGS, SEEKING ADVICE FROM SOMEONE YOU DON’T KNOW HAS BECOME RISKY BUSINESS

time-read
8 dak  |
June/July 2020
singled OUT
ELLE Australia

singled OUT

WE’VE ENTERED AN ERA OF MYRIAD RELATIONSHIP STATUSES – COUPLED, FRIENDS WITH BENEFITS, OPEN, POLYGAMOUS, THREE-DIGITALDATES-IN-BUT UNSURE-WHERE-THIS-IS-GOING. But is flying solo the last taboo?

time-read
5 dak  |
June/July 2020
GYPSY CREEK
ELLE Australia

GYPSY CREEK

INTERIOR DESIGNER LOUELLA BOÌTELGILL TAKES US INSIDE HER QUIRKY BYRON BAY HINTERLAND CREATION, WHICH OVERFLOWS WITH A BEACHY, HAPPY VIBE

time-read
2 dak  |
June/July 2020
DRIVE: DESIGN in motion
ELLE Australia

DRIVE: DESIGN in motion

HOW THE HOTTEST INTERIOR TRENDS COULD DEFINE WHAT YOUR NEXT CAR LOOKS LIKE

time-read
2 dak  |
June/July 2020