Soul Purpose
ELLE Australia|October 2017

Uruguay-born, New York-based designer Gabriela Hearst’s eco-conscious pieces appeal to Hollywood and socially minded women in equal measure

Marjon Carlos & Elle McClure
Soul Purpose

Upon entering designer Gabriela Hearst’s studio in New York, her brand vision is immediately obvious: pairs of almond-shaped espadrilles line the stone floors, while aloe-infused linen from Hearst’s sustainably minded resort 2018 collection dangles from a rose-gold clothing rack in a corner. Her wildly in-demand Nina and Ella bags are rested on marble slabs, next to a book about US revolutionary group the Black Panther Party (the pages of which are filled with images of Hearst’s AW17-18 muse, activist and writer Angela Davis). The arrangement sends a message: this clothing line is full of purpose.

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