A Homegrown Label By Two Sisters

The label Shipen-Shisang actually started from the bedroom of Asang Lemtur and Tutu Lemtur

The thing about starting a new venture and ensuring its success has nothing to do with renting out a big office or having a lot of people on the payroll; sometimes it can be a great idea that starts out small but eventually blooms into something substantial, and stylish, as is the case of Shipen-Shisang. The brand was launched in August 2017. The name in Longsa dialect of the Ao tribe means anything worn to cover or adorn the body. The sisters who are the creative minds behind this collaborative fashion production house were born and brought up in Dimapur. Their native village is Longsa in Mokokchung district.

When she was young, Asang enjoyed making clothes for her Barbie dolls. ‘Growing up, I watched my mother do what she does best–stitching pretty dresses for us. I remember one time I had asked my mom to make me a ‘butterfly dress’. I still don’t know how she did it, but there it was. My happiness knew no bounds that day. With time, I started to realize how important a dress is to a girl.’ In fact, aside from Shipen-Shisang, she has her own fashion label named ‘Asang Lemtur’, which she launched about four years ago. The brand specializes in bridal wear, gowns, and dresses.