A Smartwatch for Watch Nerds
Esquire|April - May 2022
Still not convinced you can—or should—wear a connected watch? Consider TAG Heuer's Calibre E4, which brings legendary Swiss craftsmanship and ingenuity to wearable tech.
By Nick Sullivan
A Smartwatch for Watch Nerds

Six months after the Apple Watch debuted in 2015, TAG Heuer introduced its first connected watch-a bold early entrée into a market that most of the Swiss watch industry initially dismissed. The old guard thought the Apple Watch was a fad. Now we know smartwatches are here to stay. And while personality-free designs still predominate, TAG Heuer has proven that you can have all that technology in a watch that actually looks stylish.

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