Tech - Fashion Talks With Lisa Lang
EX: What motivated you to enter the Fash-Tech market? In the beginning, it was just a need; we weren’t designed to be a company. I just designed a few things for myself and wore it, and all the people around me went crazy like, ‘I want to buy this!’ And then I realised that I could start a company now!
EX: How do you blend Tech with Fashion? Everything has to start together at the same time. What happened in the past is that either tech developed something and we used design as an afterthought or vice versa. But what’s important is that fash-tech is at the same level and hence the designer has to start working on the concept from day 1 and work together; there’s no hierarchy, it’s a partnership, not a competition.
Bu hikaye Exhibit dergisinin February 2018 sayısından alınmıştır.
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Bu hikaye Exhibit dergisinin February 2018 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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