F Is For Fancy Kicks

The latest drop by this luxury Italian house will have the millennials queueing.

- Namrata Kedar

Generation Z has been hit by the hype culture epidemic, where the most valuable currency is hype. In such a culture where finding the next big thing is paramount, sneakers have become ubiquitous. If you consider yourself a ‘sneakerhead’, this new drop by Fendi will have you kicking with excitement.

The brand has been trying to decode the said millennials with their web platform F is for Fendi – an attempt to convey the brand’s DNA with authenticity to their younger generation via experiences both online and offline. Their latest endeavour in this is their gender-neutral ‘Fancy Fendi’ sneakers. Gen Z values authenticity, and the new genderless sneakers fit the bill accurately.

Presented for the first time in their A/W 2018 collection, the ‘Fancy Fendi’ are hi-tech sneakers that combine modernity with functionality in a unique way. Giving a nod to streetwear and urban style, these kicks have a clear design that exudes a sporty feeling.

CRAFTSMANSHIP

Exemplifying the Maison’s craftsmanship, the sneaker is high on practicality and quality. The silhouette is highlighted by a chunky rubber sole with a cushioned gel bubble that embraces a layered mix of materials across the upper part expressing great expertise, experimental attitude and attention to detail.