Alcheme: The Start-Up For Intentional Skincare

Developed by three ex-Clarins staff, the Singapore-based online service focuses on being personalised and conscious.

- Kayce Teo

We’ve done conscious living, conscious eating, of course, and conscious uncoupling. So why shouldn’t we be equally deliberate and proactive with the stuff we put on our skin?

For Constance Mandefield, 37, and Tuyen Lamy, 40, founders of beauty start-up Alcheme (say al-kuh-mi), such an approach isn’t just logical – it’s necessary.

“We have become increasingly aware of elements which pose a risk to our well-being – air pollution, pesticides in fruits and vegetables, hormones in meat,” says Mandefield. “With products coming from all over the world, we have little knowledge or control over how they’re made or transported and how they may affect us.”