The Bankability Of The Girl-Next-Door
Her World Singapore|December 2020
Though she jokes that she’s not a glamorous celebrity, her stellar portfolio says otherwise. We count the reasons why everyone – from showrunners to advertisers – is in love with Rebecca Lim.
Sophie Hong
The Bankability Of The Girl-Next-Door

Rebecca Lim is on a winning streak. And we’re not just talking about her bagging the Top 10 Most Popular Female Artiste award for eight years running. Throughout her 10-year career, Rebecca has swept multiple acting awards, locally and regionally. She’s a regular face on television screens, and holds court on Instagram with over 380,000 followers. She’s inked long-standing deals with brands like Mercedes-Benz (seven years), Goldheart (six years), and Swisse (six years). She’s everywhere – from our screens to outdoor ads and magazine covers.

She has the ROI to back it up too. When she appeared on our May cover sporting a Longines DolceVita stainless steel watch with an orange leather strap, women flocked to the boutiques asking for “the Rebecca Lim watch”.

It’s easy to see the key to her bankability. It’s how Jennifer Aniston popularised “The Rachel” haircut – with her girl-next-door appeal. This label is one that Rebecca readily accepts, although she points out that at 34, she’s hardly a girl anymore. But there’s no denying that she is extremely relatable. She’s close to her family. She laments about how difficult dating is because of her focus on career. She confesses that she practically lived in three sets of pyjamas during the Circuit Breaker. She then laughs about how she’s still struggling to lose the 4kg that she gained during it.

Yes, she is a celebrity, but she could very well be your best friend too.

WHAT DOES BEING A BRAND AMBASSADOR MEAN TO YOU?

Bu hikaye Her World Singapore dergisinin December 2020 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Her World Singapore dergisinin December 2020 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

HER WORLD SINGAPORE DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
What Are Some Watches That Double As Pieces Of Art?
Her World Singapore

What Are Some Watches That Double As Pieces Of Art?

The Bvlgari Fenice High Jewellery watch is a spell-binding expression of the Italian jeweller's audacious aesthetic.

time-read
2 dak  |
October 2024
Getting To The Seoul Of K-Beauty
Her World Singapore

Getting To The Seoul Of K-Beauty

The days of complex 10-step skincare routines may be behind us, but K-beauty's skin-first approach continues to dominate markets worldwide. Here's a closer look at the phenomenon.

time-read
4 dak  |
October 2024
My Super Power Is Saying No
Her World Singapore

My Super Power Is Saying No

It's 2009, and some 1.67 million Singaporeans are tuning into the two-hour finale of the hit Chinese language series The Little Nyonya, transfixed by the multi-generational saga of three Peranakan families.

time-read
6 dak  |
October 2024
New York State Of Mind
Her World Singapore

New York State Of Mind

Inspired by the Big Apple, Coach's new Times Square Tabby is an amalgamation of the city's love stories, both old and new.

time-read
1 min  |
October 2024
Building Safer Workplaces
Her World Singapore

Building Safer Workplaces

As an increasing number of workplaces are understanding the importance of mental health, we ask three leaders what it will take to move the needle to create environments where we can speak up, challenge the status quo, and have our needs met.

time-read
10 dak  |
October 2024
What Beauty Routine Should You Follow If You Have Eczema?
Her World Singapore

What Beauty Routine Should You Follow If You Have Eczema?

Quinn Chen, co-founder of Singapore beauty brand, Ice's Secret, answers.

time-read
2 dak  |
October 2024
A Mid-Career Change Is Not A Crisis
Her World Singapore

A Mid-Career Change Is Not A Crisis

A mid-career switch, while daunting, can be the key to unlocking a more fulfilling and aligned professional life.

time-read
6 dak  |
October 2024
It's Cool To Get Cold
Her World Singapore

It's Cool To Get Cold

Ice baths are popping up around Singapore, waiting for you to take the plunge.

time-read
6 dak  |
October 2024
Will joining a breast cancer support group help me with my healing journey?
Her World Singapore

Will joining a breast cancer support group help me with my healing journey?

Emily Goh, senior medical social worker, answers.

time-read
1 min  |
October 2024
PASSION FOR A CAUSE
Her World Singapore

PASSION FOR A CAUSE

Rebellion of the academic sort - runs in Anna Yip's blood. The deputy CEO of Singtel Singapore tells us how self-love, confidence, and a passion for tech guide her as she leads one of the nation's most established telecommunications companies into the future.

time-read
6 dak  |
October 2024