The Cold Treatment
Her World Singapore|May 2018

Keeping your cool is now as good for your skin as it is for your heart and mind. The latest skincare and eye-care products promise to refresh and invigorate us.

The Cold Treatment

Different degrees of cold do different things to our body.

In one category is the hardcore swim-in-near freezing-lakes type for mind-over-matter physical endurance. It’s a similar idea to cryotherapy, where you’re blasted with air at temperatures of minus 110 to minus 150 deg C in a chamber for about three minutes. Professional athletes like LeBron James and Cristiano Ronaldo are fans, using it for muscle recovery and to boost alertness. The modern-day version evolved from Whole Body Cryotherapy, introduced in 1978 by Japanese researcher Dr Toshima Yamauchi to treat rheumatoid arthritis and relieve pain.

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