The Natural Skincare Brand That Won't Break The Bank
Her World Singapore|August 2019

Meet May Yip, former magazine editor and co-founder of the home-grown natural skincare line, The Skin Firm.

Vanessa Chia
The Natural Skincare Brand That Won't Break The Bank

There’s a new home-grown beauty brand in town. The Skin Firm is a five-product range with clean formulas in minimalist packaging, cofounded by May Yip, a former newspaper fashion and beauty journalist-turned-PR director.

Yip never considered starting a beauty brand of her own. The Singapore market was too small and saturated, she thought. But that was two years ago, before she tried the initial prototypes that became part of her product menu at The Skin Firm.

Bu hikaye Her World Singapore dergisinin August 2019 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Her World Singapore dergisinin August 2019 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

HER WORLD SINGAPORE DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
Breaking Down The Benefits Of Hyaluronic Acid
Her World Singapore

Breaking Down The Benefits Of Hyaluronic Acid

Here's why this popular skincare ingredient is a potent fix for dehydrated complexions.

time-read
4 dak  |
November 2024
Heritage in a Bottle
Her World Singapore

Heritage in a Bottle

Crafted by Swiss perfumer Christine Nagel, Barenia is the first chypre fragrance from Hermes, a seductive scent that is a dance between the delicate butterfly lily and the vibrant burst of miracle berry.

time-read
1 min  |
November 2024
Is my adult acne caused by hormonal changes?
Her World Singapore

Is my adult acne caused by hormonal changes?

Quinn Chen answers.

time-read
2 dak  |
November 2024
BEST IN CLASS
Her World Singapore

BEST IN CLASS

MOVING AWAY FROM INTRODUCING ENTIRELY NEW PRODUCTS, BRANDS SUCH AS SHISEIDO, CLE DE PEAU BEAUTE AND SULWHASOO HAVE CHOSEN TO GO BACK TO THE DRAWING BOARD TO ELEVATE TRIED-AND-TRUE FORMULAS. THESE ICONIC CLASSICS ARE MORE EFFICACIOUS AND LUXURIOUS THAN BEFORE.

time-read
4 dak  |
November 2024
Sneak Peek
Her World Singapore

Sneak Peek

We've got our sights set on these new must-haves that promise to breathe new life into tired-looking eyes.

time-read
2 dak  |
November 2024
ACTS OF SERVICE
Her World Singapore

ACTS OF SERVICE

Beauty brands are enticing customers with a range of in-store treatments and services that offer expert tips, demonstrations and pampering.

time-read
4 dak  |
November 2024
November favourites
Her World Singapore

November favourites

Here are some of the must-haves you will not regret adding to your beauty shelf.

time-read
1 min  |
November 2024
Against the rules
Her World Singapore

Against the rules

Step into the dark side with grunge-inspired moody tones and smoky, smudgy eyes.

time-read
1 min  |
November 2024
Is it ever a good idea to engage in online discourse?
Her World Singapore

Is it ever a good idea to engage in online discourse?

Sarah Bagharib answers.

time-read
2 dak  |
November 2024
GO WITH THE FLOW
Her World Singapore

GO WITH THE FLOW

Half a month in Mongolia living with nomadic families and exploring the country's storied beauty taught senior advertising strategist Uli Chan the beauty of impermanence.

time-read
7 dak  |
November 2024