Every time it gets a new iteration, it just gets better. We’re talking about Estee Lauder’s cult Advanced Night Serum. Every reformulation since its 1982 launch has featured a scientific breakthrough. In fact, its legion of fans have almost come to expect it.
But it’s not the sciency stuff that draws followers old and new to the cult of ANR. It’s that every version gives even better results.
Fans will tell you that Advanced Night Repair is like an extended warranty for their skin, from reducing the appearance of lines to looking radiant and rested, to smoother, suppler skin.
It’s why the serum is so sought after: 22 bottles sold a minute; 11.7 million in sales in 2019.
This 2020 version, its fifth, is called Advanced Night Repair Synchronized Multi-Recovery Complex (from $130 for 30ml). And its big breakthrough is Estee Lauder’s discovery of a youth generating molecule after seven years of research.
The inspiration behind the reformulation is based on epigenetics – the impact of your environment on your genes. Only 25 per cent of how your skin ages is determined by your genes. The other 75 per cent is influenced by your environment, including UV exposure, pollution, diet and sleep. So how your skin looks and ages is within your control.
Bu hikaye Her World Singapore dergisinin September 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Her World Singapore dergisinin September 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Looking Ahead
Here are three national policies that are making an impact on our lives.
How Did Some Of The World's Iconic Chronographs Become So Famous?
Karishma Tulsidas answers.
What Are Some Fun And Interesting Ways To Wear A Leather Jacket?
Lena Kamarudin answers.
Is My Adult Acne Caused By Hormonal Changes?
Quinn Chen answers.
Is It Ever A Good Idea To Engage In Online Discourse?
Sarah Bagharib answers.
Breaking Down The Benefits Of Hyaluronic Acid
Here's why this popular skincare ingredient is a potent fix for dehydrated complexions.
Heritage in a Bottle
Crafted by Swiss perfumer Christine Nagel, Barenia is the first chypre fragrance from Hermes, a seductive scent that is a dance between the delicate butterfly lily and the vibrant burst of miracle berry.
BEST IN CLASS
MOVING AWAY FROM INTRODUCING ENTIRELY NEW PRODUCTS, BRANDS SUCH AS SHISEIDO, CLE DE PEAU BEAUTE AND SULWHASOO HAVE CHOSEN TO GO BACK TO THE DRAWING BOARD TO ELEVATE TRIED-AND-TRUE FORMULAS. THESE ICONIC CLASSICS ARE MORE EFFICACIOUS AND LUXURIOUS THAN BEFORE.
Sneak Peek
We've got our sights set on these new must-haves that promise to breathe new life into tired-looking eyes.
ACTS OF SERVICE
Beauty brands are enticing customers with a range of in-store treatments and services that offer expert tips, demonstrations and pampering.