Recent advancements in the tech sector - such as new developments in virtual and augmented reality, and the increasing prevalence and use of artificial intelligence (AI) - are changing the way we work, play, care, influence and create.
Take this month's cover star, Rae, for instance. Created by CGI (computer-generated imagery) technology and powered by AI solutions, Singapore's first virtual influencer looks so real she could easily pass for one of us.
Rae was introduced to the digital realm in October 2020, at the height of the Covid-19 pandemic.
It was timely, as lockdowns meant that retailers could not interact physically with their customers. This prompted global real estate investment manager, Capitaland Investment (CLI) to launch a set of digital and virtual technology-based initiatives to support retailers in their customer outreach during this period. The company recently announced a partnership with global marketing and advertising agency Dentsu to further build Rae's virtual presence.
The "forever" 25-year-old resonated with young, digitally savvy consumers, and global brands like Audi and Origins have chosen her to front their campaigns. Rae, who is described as a virtual being, digital artist and STEM advocate, now has 25.4K followers on Instagram (@here.is.rae) and over 1 million followers on Weibo.
Stan Lim, chief creative officer of Dentsu Creative Singapore, believes that Rae's popularity with the younger demographic boils down to her relatable personality: "She always faces her doubters with a positive outlook, while encouraging others to do the same in their very real lives," he says. "This resilience that she embodies has struck a relatable chord with her fans."
Bu hikaye Her World Singapore dergisinin February 2023 sayısından alınmıştır.
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Bu hikaye Her World Singapore dergisinin February 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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