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As one of the world’s most forward-thinking watch brands, Omega has no problem attracting high-profile names to front its campaigns

- Annie Darling

There’s no doubting the power of celebrity in catapulting awareness of a brand, and nowhere is it more evident than in the exclusive world of high-end watches. Superstars are becoming window displays for a new generation of savvy watch collectors, and Omega boasts some of the world’s leading personalities in its family of ambassadors, from Hollywood stars such as Oscar-winners George Clooney and Nicole Kidman to moonwalker and space visionary Buzz Aldrin.

Omega, founded in 1848, is synonymous with watchmaking excellence, defined by a pioneering spirit that’s been tried and tested via numerous historical milestones. It stands apart in its focus on quality. Since 1932, Omega has served as the official timekeeper of the Olympic Games, and its iconic Speedmaster wristwatch has been worn on every Nasa-piloted space mission, including all six moon landings.

As collectors, we tend to follow the brands with which we feel most closely aligned, and who doesn’t aspire to achieve the same level of success as Omega’s newsworthy luminaries? Here, Hong Kong Tatler meets two of the ambassadors keeping the luxury brand at the forefront of collectors’ minds.

WHAT SHE’S WEARING

Cindy Crawford is a force to be reckoned with. So much more than one of fashion’s most recognisable runway beauties, the mother of two is an avid activist and fundraiser. Omega is celebrating 20 years of partnership with Crawford, its longest-serving ambassador, this year. During that time she has ridden elephants outside the Taj Palace in New Delhi and teed off among the alpine lakes of Switzerland’s Crans-Montana. We spoke to Crawford during her recent visit to Hong Kong to celebrate the new additions to Omega’s Constellation Manhattan collection.

What has changed over your 20-year relationship with Omega?