Bright Pink Is The New Black

‘On Wednesdays, we wear pink’, said Mean Girls, and now that bright pink is here to dominate menswear, we mean it too. Here’s how you can wear the colour of the season

- Sanika Achrekar

What maketh a confident man? Wearing pink. Historically speaking, pink has been the center of many-a-conversations when it comes to men wearing it. Remember how Ross in F.R.I.E.N.D.S refused to acknowledge that his shirt is pink, calling it salmon instead? Twenty years later, new-age men are redefining masculinity to embrace Barbie pink, hot pink, or fuchsia — call it what you want to.

Hot Pink is now one of the hottest colours to wear, no matter your gender expression. From preppy polo shirts to full suits — it’s everywhere. With Harry Styles posing on his album cover in a silk satin hot pink blouse to Machine Gun Kelly wearing a monochrome look, to Timothée Chalamet posing in the same pink pants for Instagram, the shade has travelled around and made its way into the fashion world. Justin Bieber and Ranveer Singh are no strangers to hot pink. From jumpers and jackets to sweatpants, the duo has had one too many pink style moments. For Spring/ Summer 2022, the labels hosted the shade through a variety of styles. At Fendi, Casablanca, and Louis Vuitton, colour bleed rainbow patterns could be found on oversized T-shirts, hooded safari jackets and mesh jackets. Inspired by the Italian summer, Moschino and Etro saw the shade combined with other lighter colours.