The steal my girlfriend's concealer line was a common chorus among men's grooming companies until recently, and who can forget rock stars like Prince, who brought glam to rock? But the make-up range available for men still remains enough introductory. However, the effects are sluggishly changing, with men shaking off old conceptions, and welcoming beauty routines into their life.
According to Rachit Mehra, senior marketing manager of Phy, a brand that offers complete grooming solutions for urban professional men, the Indian men's grooming market is growing at an impressive 11 per cent CAGR, and is well on its way to becoming a $1.2 billion business by 2024. This has resulted in the men's beauty market booming into an inclusive, diverse industry that boasts of everything from grooming to personal care to cosmetics, and more.
Bu hikaye Man's World dergisinin April 2022 sayısından alınmıştır.
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Bu hikaye Man's World dergisinin April 2022 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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