The Kombucha Craze
Man's World|January 2019

Kombucha, a fermented tea with supposed health benefits, is popping up in restaurants and on the shelves of health food stores. Nivedita Jayaram Pawar takes a closer look at the beverage that’s creating waves right now.

The Kombucha Craze

SHAILAJA SHARMA TOOK her first sip of kombucha from a batch she brewed two years ago, and has never stopped brewing since. The fermented tea, known for its gut-friendly high probiotic content and slightly pungent aroma, was a natural fit for Sharma’s health-conscious lifestyle. Hooked by its taste and potency, she continued brewing the naturally carbonated, slightly sour beverage. Soon after, the ex-financial reporter quit her job at a leading newspaper to launch her own brand of Kombucha – HappyBooch - which is now available at Nature's Basket stores in Mumbai.

Shailaja’s story may sound unique, but her passion for kombucha is not. What started as a DIY craze a couple of years ago is now the fastest-growing segment of the functional beverage (beverages that are good for you based on their purported healthy ingredients) category the world over. More on that later.

What is kombucha?

Bu hikaye Man's World dergisinin January 2019 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Man's World dergisinin January 2019 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MAN'S WORLD DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
Rekha At 70 The Enduring Mystique
Man's World

Rekha At 70 The Enduring Mystique

More than a generation after she was last seen on screen, the mystique that she successfully wrapped herself in continues to serve her well in the public imagination. Her fleeting public appearances in dazzling silk sarees and makeup continue to beguile the camera in the same manner it did at the peak of her career

time-read
7 dak  |
October 2024
iPhone Fatigue
Man's World

iPhone Fatigue

Do we really need an annual Apple flagship release?

time-read
5 dak  |
October 2024
Men's Guide To Combat Premature Hair Loss
Man's World

Men's Guide To Combat Premature Hair Loss

Male pattern baldness hit men at an early age, at times in late 30s and early 40s. We asked the experts the reason behind it, treatments that can help, and factors to take care of

time-read
5 dak  |
October 2024
SMRITI MANDHANA MAKES CRICKET LOOK EASY
Man's World

SMRITI MANDHANA MAKES CRICKET LOOK EASY

In conversation with Man's World for Hyundai Drive Within campaign, the stylish Indian batter talks about her craft, evolution, and her thoughts on women's cricket

time-read
6 dak  |
October 2024
Pritam Hitting The High Note
Man's World

Pritam Hitting The High Note

A National Award for Brahmastra: Part One Shiva this year and songs that continue to clock millions of streams, Pritam Chakraborty proves why he's one of the most acclaimed Hindi Film music directors of our time

time-read
10 dak  |
October 2024
JEMIMAH RODRIGUES IS HAVING THE TIME OF HER LIFE
Man's World

JEMIMAH RODRIGUES IS HAVING THE TIME OF HER LIFE

In conversation with Man's World as a part of Hyundai Drive Within campaign, Jemimah Rodrigues take us through the drive within her that inspires her to be the best in her business.

time-read
5 dak  |
October 2024
SHAFALI VERMA IN A LEAGUE OF HER OWN
Man's World

SHAFALI VERMA IN A LEAGUE OF HER OWN

In conversation with Man's World India as a part of the Hyundai Drive Within campaign, Shafali Verma opens up about her historic double century, her fearless brand of cricket, and more

time-read
6 dak  |
October 2024
Hands Onl Seiko Prospex 1965 Heritage Diver's Watch SPB455 100th Anniversary Edition
Man's World

Hands Onl Seiko Prospex 1965 Heritage Diver's Watch SPB455 100th Anniversary Edition

Seiko's 100th anniversary of the first watch to bear its name brought an exciting addition to its famed Prospex collection; a timepiece that pays homage to the brand's iconic history while embracing modern ideas of versatile wearability

time-read
2 dak  |
October 2024
WATCHES ON THE WILD SIDE ATYPICAL CASE DESIGNS
Man's World

WATCHES ON THE WILD SIDE ATYPICAL CASE DESIGNS

Horology isn't just about precision. It's also about understanding the rules of perception-and sometimes, taking a sledgehammer to them

time-read
7 dak  |
October 2024
Denim The Timeless Trendsetter
Man's World

Denim The Timeless Trendsetter

Crystal Henricksen, Head of Denim Design at GAP, shares with us what makes the fabric simple, versatile, and timeless

time-read
6 dak  |
October 2024