Staying Power

As trends come and go, British custom clothier Huntsman sticks to what it does best: making impeccable suits

- Priya Rao

Thanks to celebrity style setters like Kanye West and Justin Bieber, it might seem like men’s fashion today is only about athleisure and streetwear. But look beyond the Yeezys and you’ll see that a few classic brands are standing firm. Consider the British clothier Huntsman, which specializes in handcrafted Savile Row suiting and counts Clark Gable, Gregory Peck, Paul Newman, and Steve McQueen among its historic clientele. The brand is thriving by doing what it’s always done: making men look great.

Pierre Lagrange, who bought the company in 2013 after a career in finance, stresses the importance of understated style—and a great suit—amid the streetwear revolution. “You can’t really tell why, but you feel that a hand-tailored suit just fits right. It’s something that nobody else has got—it’s made for you.” Lagrange admits that even he used to buy his suits off the rack before he joined the brand, but now he’s Huntsman to the bone. “Buying bespoke is a gift to yourself,” he says.