TAPED TO THE SIDE OF Aya Kanai’s standing desk in her Brooklyn apartment is a list of acronyms. She received it last September after she had left her role as the editor-in-chief of Marie Claire to become the head of content and creator partnerships at Pinterest. The list, which came inside her onboarding packet, would help Kanai decipher the shorthand that comes up in meetings—abbreviations like care, which represents the categories of CPG (consumer packaged goods), auto, restaurants, and entertainment, and raft, which stands for retail, fintech, and telco (and further translates to retail, financial technology, and telecommunications).
Kanai, who had worked in fashion for over two decades, was fluent in a different insider language. She could probably tell you all about GOTs (going-out tops, not Game of Thrones) or why you should buy a PF21 MNZ LBD on TRR (a pre-fall 2021 Maryam Nassir Zadeh little black dress on the RealReal). This, in part, is why Pinterest poached her. The platform, at first popular among sorority girls and brides-to-be, was copying YouTube and Instagram and trying to strengthen its relationships with creators and influencers from the worlds of fashion and design. Kanai’s job was to translate between the two species: She would help the fashion people and other content creators understand how to use the platform, and she would help the designers and engineers better understand the desires of the influencers.
Bu hikaye New York magazine dergisinin August 30 - September 12, 2021 sayısından alınmıştır.
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Bu hikaye New York magazine dergisinin August 30 - September 12, 2021 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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