STYLE IN THE METAVERSE
Prestige Malaysia|February 2022
JING ZHANG EXPLORES THE RISE OF FASHION NFTS, AND THE POSSIBILITIES OF DIGITAL WARDROBES AND BLOCKCHAIN CHIC
STYLE IN THE METAVERSE

The final auction price for Dolce & Gabbana’s inaugural NFT collection edged towards US$ 6 million (around RM 25 million) last September. The nine-piece digital-garment tech drop on the USXD marketplace was bought using the cryptocurrency Ethereum, and included pieces such as the Glass Suit and “Doge” Crown. The Italian fashion label, known for its love of heritage, broke records for digital fashion – and, once again, the non-fungible token (NFT) was catapulted into the limelight.

The NFT has been a hot topic recently and its biggest champions argue that fashion NFTs represent the next evolutionary step, whether it’s digital fashion skins for avatars or wardrobe collectables that can be used in gaming and multiple metaverses. The likes of Gucci, Louis Vuitton and Balenciaga have already dipped their toes in, often partnering with popular games like Fortnite. Gucci marked its 100th anniversary by selling its landmark Aria NFT collection for US$ 25,000 (around RM 105,000) at Christie’s in June. In a move that signals the social-media giant’s future direction, the Facebook group has changed its name to Meta (as in metaverse).

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Prestige Malaysia

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Prestige Malaysia

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King Living brings home the gold with a double victory at the 2024 Australian Good Design Awards.

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Prestige Malaysia

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Prestige Malaysia

MYTH OF THE MAN

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Prestige Malaysia

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Prestige Malaysia

FOOD AWAKENING

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Prestige Malaysia

AUTUMN JAUNTS

From deep waters off the coast of Singapore to the racetracks of Dubai, our travel recommendations for November ensures diversity in choice, and excitement in the experience.

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Prestige Malaysia

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Sustainability, safety, and style come together in the innovative Swedish marque's latest all-electric compact SUV, designed for the modern city dweller.

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Prestige Malaysia

PORT OF CALL

During the last week of September every year, the action in the Mediterranean’s glamorous enclave of Monte Carlo shifts to the famous Port Hercules for the annual Monaco Yacht Show, allowing visitors a glimpse of some of the finest yacht launches.

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Prestige Malaysia

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