THE SWAP

FENDI X VERSACE, better known as Fendace, takes the world by storm with stunning, disruptive styles that embody freedom and virtuosity, writes KIRAN PILLAY

- KIRAN PILLAY

Fendi and Versace unite in celebrating the "beauty of togetherness," as Kim Jones, Artistic Director for Fendi Couture and Womenswear, says. "It's a first in the history of fashion: two designers having a true creative dialogue that stems from respect and friendship. It led to us swapping roles to create these two collections," adds Donatella Versace, Chief Creative Officer of Versace.

For the first time, Donatella Versace and Silvia Venturini Fendi depart from their respective family houses to be inspired by the other's vision, with Kim Jones pointing the way. By exchanging roles, the unification of these two iconic fashion houses transcends the concept of a simple collaboration.

Like method actors, these subversive groups of people are immersed in a completely foreign identity, culminating in a unique moment in fashion. "Fendace" is a celebration of Italian style alongside a purposeful disruption of the established order.

Fun, freedom, virtuosity, and vitality Fendi and Versace offer the world a taste of something new and exciting in the wake of the global pandemic. The swap gives luxury fashion enthusiasts a much-needed jolt to the senses, with Fendi and Versace sharing a joyful and inspirational vision of what fashion should be. Through it, friendship, creativity, and mutual professional respect shine through.