Serenity In The City
Prestige Singapore|September 2022
For rejuvenating facials in the heart of town, Sulwhasoo's beauty lounges at Capitol Beauty Lounge and ION Orchard offer a range of treatments that restore skin's vitality with highly efficacious formulations and traditional healing methods.
Nafeesa Saini
Serenity In The City

Now that normalcy has resumed, our lives are hectic once more. With stress constantly on the horizon, we need a restorative retreat within reach. Luckily for us, Sulwhasoo's beauty lounges are the perfect city escapes.

The ION Orchard boutique is the ultimate retreat after a day of shopping. The expansive 1,300 sq ft space offers an immersive experience of the brand's rich history and Korean herbal medicinal wisdom, with ingredient display zones and a large spa area.

Located at the entrance of the Capitol Building, the Capitol Beauty Lounge also draws upon the best of Sulwhasoo's heritage. Refurbished in May last year, this 1,300 sq ft lounge is the brand's 100th global store and its first Asean outpost. Its Capitol Building premise within Singapore's heritage district is also fundamental to the brand's success.

The new look has been designed as a homage to the brand's signature collections, including its Timetreasure and Concentrated Ginseng Renewing ranges, as well as its iconic JAUM activator, a complex made up of five powerful ingredients.

To mirror the bottle designs, the Capitol Beauty Lounge is decorated in calming neutral tones of champagne and soft brushed gold. Product display counters boast clever lighting and design soothing for the eyes. Eagle-eyed Sulwhasoo fans will also notice the brand's signature plum blossom motif featured on the windows' detailed carvings.

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