Up Close & Personal
Robb Report Singapore|July 2020
The rapidly expanding world of customisable skincare offers the tantalising possibility of letting artificial intelligence and biotechnology get to know your skin better than you ever could.
Renyi Lim
Up Close & Personal

It’s a tricky business, skincare. Investing in a new face cream or serum, no matter its promises or the rarity of its premium ingredients, is always a gamble. There’s no telling how your skin will react (at worst, explosively) – so really, it’s just a guessing game. Making an informed decision has never been more relevant, and it seems odd that many of us are content to stock our grooming cabinets with the pret-a-porter, off-the-peg equivalents of skincare products.

We might agonise over the bespoke paint colour of a Rolls-Royce or don a shoe deftly shaped around a unique last, but what goes on our faces remains a well-intentioned and yet clumsy patchwork of tried-and-tested products.

Stepping into the gleaming domain of customisable skincare, however, can shake some sense of coherence into your beauty regimen, fine-tune the products you’re using and restore peace to your skin.

Perhaps the most important question is how hands-on you want to be with your skincare routine. For those who enjoy playing alchemist, you can have a selection of products that you DIY – or rather, BIY (blend-it yourself) – to your own specifications, depending on your skin’s requirements at that precise time.

It’s a concept that’s worked well for brands such as Loli Beauty (www.lolibeauty.com) and Emulsion (www.emulsion.co.uk), both of which offer a range of multitasking bases – cleansers, serums, masks and creams – into which ‘mix-ins’ or ‘add-ons’ can be incorporated.

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