ST. BOTANICA LAUNCHES FIRST NATIONAL TVC STARRING BRAND AMBASSADOR KAREENA KAPOOR KHAN

India's fastest growing DTC haircare brand St.Botanica launches its first-ever national TVC with the message #StBotanicaGlamHair. The campaign features newly appointed brand ambassador - Kareena Kapoor Khan. Over the years, St. Botanica has created a range of premium hair care products and has established a unique positioning with the use of Bioactives sourced from nature's most exotic ingredients.

The campaign highlights the many kinds of wear and tear that your hair goes through on a daily basis. The film features their iconic Moroccan Argan Shampoo that's a core favourite from the Moroccan Argan Range of hair products. The TVC establishes how using ultra-nourishing products with the power of Moroccan Argan to care for your hair helps battle and reverse damage caused by styling, heat, exposure and more, giving you glamourous hair that shines. This represents a manifestation of the core campaign message - 'Glamourous hair, everyday!. The hero haircare range - St. Botanica Moroccan Argan Oil range is powerfully showcased in the film - highlighting the very significant role the haircare products play in the everyday life of women.