Best Of Two Worlds

Veena Ashiya recalls noticing in New York where most women carried an extra pair of heels to switch to after work for dinners. This was alien to India. Based on the concept- Life here is too chaotic, people are on the move with unplanned events that pop up every now and then- Monrow Shoes was born. There was a need for footwear that offers both comfort and style, and Monrow is ensuring that its customers get the best of both worlds, the brand’s founder informed in a tête-à-tête with S&A.

Creating and Launching Monrow Shoes

When Veena Ashiya, the founder of Monrow Shoes, was working in New York, she noticed most women carried an extra pair of heels to switch to after work for dinners. This concept is alien to the Indian market. “Life here is too chaotic, people are on the move with unplanned events that pop up every now and then”. This is how the concept of creating Monrow Shoes came into place. Plus, Indian women mostly have broad feet which tend to swell by the end of the day. With no room to expand, this increases the pain and discomfort. Monrow looked into these troubles and came up with footwear that is easy on the foot and pocket.

Brand’s Uniqueness

There was a need for footwear that offers both comfort and style, and Monrow is ensuring that its customers get the best of both worlds. This is what sets it apart from the other brands in the market. The choice of its materials provides impeccable comfort without compromising on style.

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