In Tune With The Times

DJ and producer Myrne has marked many musical milestones in his nascent career, including becoming the first-ever Singaporean friend of the brand to Swiss watchmaker Hublot. Nicolette Wong speaks to the homegrown musician to find out more.

- Nicolette Wong

HUBLOT IS PERHAPS THE biggest enfant terrible of the watchmaking world, renowned for both its bold, visually arresting watches as well as its slew of famous ambassadors, particularly in the sporting arena. Both of these are guided by the brand’s Art of Fusion philosophy, which dictates a union between tradition and cutting-edge developments. In the words of CEO Ricardo Guadalupe, “we are not breaking with the past. On the contrary, we are paying homage to it by connecting it to the future”.

Hublot’s latest move certainly cleaves to its art of fusion. The Swiss watchmaker has named homegrown DJ and producer Myrne, whose real name is Manfred Lim, as its first-ever Singaporean friend of the brand. He has been making waves in the local electronic dance music (EDM) scene since his debut in 2015. That same year, his work garnered international interest, and he became the first Asian artist to be signed to record label Mad Decent, which was founded by Grammy award-winning American DJ Diplo. Myrne went on to become the first Singaporean to ever perform at renowned music festivals Tomorrowland in Belgium and Ultra Miami, and has worked with EDM heavyweights such as Martin Garrix and What So Not. This year, Myrne announced his multi-record deal with Ultra Records, again the first Singaporean to do so. His partnership with Hublot is the latest “first in-Singapore” feather in his cap. Did we mention that he is only 23 years old?