The smartphone market has changed very dramatically since 2015. Back then, flagship phones cost just over £500: the iPhone 6S started at £539 and the Samsung Galaxy S6 was £599. But as technology has improved flagship phones have become more expensive. The standard iPhone 13 now starts at £779; the Samsung Galaxy S21 at £769. Those are the prices of the base configurations: going for the models with the most storage takes the price past £1,100.
Capitalism hates a vacuum, so as the flagships became ever more expensive new brands rushed in to fill the space they'd left behind. Brands such as HTC, Huawei and Huawei's sub-brand Honor did it so well successfully that even Apple noticed: Apple's first-generation iPhone SE, released in 2016, was Apple's cheapest ever iPhone at just £359, an obvious attempt to get more people into the iPhone family instead of the Android one. Samsung had also decided to target budget buyers: at £249 its 2015 Samsung Galaxy A3 was less than half the price of the Samsung Galaxy Alpha.
Bu hikaye T3 Magazine dergisinin February 2022 sayısından alınmıştır.
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Bu hikaye T3 Magazine dergisinin February 2022 sayısından alınmıştır.
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