On the Fashion Map

Tatler shines a spotlight on the new guard of Asian designers whose work is rooted in their heritage and culture, and who are striving for sustainability— and an illustrated interpretation of their work

- Cherry Mui

YAN YAN

Hong Kong

Hong Kong received a love letter in 2019 in form of the launch of Yan Yan, a label that celebrates the city’s heritage. Founded by childhood friends Phyllis Chan—the former Rag & Bone director of knitwear—and Suzzie Chung, the brand explores knitwear, which is not often used in traditional Chinese clothing, with a playful, and modern twist. Yan Yan means “everyone” in Cantonese, and reflects the essence of daily life in the city, which is itself a patchwork of influences. “Whenever we feel lost or need an idea, we go to Sham Shui Po or Prince Edward, or one of the many places in Hong Kong where old meets new, east meets west, culture meets technology,” Chan says. “It is a luxury to be able to live in the city that inspires you, and I think it is what makes our designs feel sincere.”

With sustainability in mind, Yan Yan has been sourcing from speciality mills around the world, using deadstock and leftover yarn from knitwear factories. Cardigans, dresses and accessories are adorned with colours, patterns and subtle details that reference Chinese clothing, such as the pineapple button knots and slits seen on cheongsam. The brand is loved around the world, including by Hollywood A-lister Gemma Chan and Japanese actress and model Kiko Mizuhara.

“Customers or fans often reach out to us to let us know how connected they feel with our product. We’ve had people tell us it reminds them of home, or their family back in Hong Kong or Asia,” the duo tell us by email. “We also get questions from people overseas about some of our design elements and Hong Kong things we post on Instagram; it’s always fun to share with them.”