A street style darling, social media influencer and fashion entrepreneur rolled into one, Cao is undoubtedly one of Singapore’s biggest and brightest style stars. Her foray into the fashion industry began in 2010 when she opened Exhibit, a humble multi-label store in Far East Plaza along Orchard Road.
The venture offered a glimpse of her talents: she demonstrated a discerning eye by stocking unique and affordable pieces, as well as a clear knack for styling. She promoted the boutique by posting cleverly styled outfits on Instagram under the handle @yoyokulala. She has currently put Exhibit, which evolved into a full-fledged label with in-house designs in 2014, on hiatus with plans for a rebrand in the future.
If she had existed in fashion’s outer orbit then, Instagram soon put her at the centre of it all. From tie-dye T-shirts to frothy designer dresses, Cao’s uncanny ability to pull off a myriad of styles with aplomb quickly earned her an audience both at home and abroad.
Bu hikaye Tatler Singapore dergisinin Oct 2020 sayısından alınmıştır.
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Bu hikaye Tatler Singapore dergisinin Oct 2020 sayısından alınmıştır.
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