Ready, Set, Goh

There’s no stopping entrepreneur Melvin Goh, whose lessons in the art of sustainability—in life, relationships, and business—are worth hearing

- Andrew Leci

Melvin Goh is the nicest used car salesman (albeit former) that I have ever met. I’ve known a few, and they weren’t always good people; often smooth-talking and smarmy, and as economical with the truth as many of their cars weren’t with petrol.

I remember being sold a vehicle that must have been made in the late hours of a Friday afternoon when the production workers assembling the pile of junk had their minds on other things. The car was a nightmare on wheels, spending more time in the workshop than it did on the road. I’ve been suspicious of used car dealers ever since. Until now.

Goh meets me in the conference room at EuroSports Global’s HQ. He’s not dressed to impress. A Lamborghini logo-emblazoned polo shirt is about as far as he is prepared to go. He’s slight and trim and exudes warmth, while his bearing has the hallmarks of a man who’s comfortable with himself and knows who he is.

Lamborghini is one of the brands EuroSports currently represents, along with Alfa Romeo and Touring Superleggera. A more pukka collection of brands in the automotive industry would be hard to imagine and couldn’t have been easy to assemble.

Starting out with Lotus under EuroSports Auto, which was birthed in 1998, Goh acquired the Lamborghini dealership three years later—a feather in his cap. Lamborghini doesn’t just associate with anyone, but must have recognised Goh’s enthusiasm and expertise.