On refreshing one of the most respected names in a largely traditional industry.
The last time we ran an interview with A. Lange & Sohne CEO Wilhelm Schmid, we focused on the German national’s stewardship of a brand that “moves forward by staying the same”. In the spotlight was how the fine watch company had thrived by staying true to its credo of building the best watches in the world, and the unflagging popularity of its signature off-centre design, the Lange 1.
Four years later, it’s clear that the conversation has shifted. Sure, A. Lange & Sohne continues to impress with technical tours de force such as the Triple Split chronograph, its 2018 blockbuster capable of tracking two simultaneous events of up to 12 hours each; and quiet triumphs like the steel 1815 “Homage to Walter Lange”, a timepiece that broke the brand’s own auction record in Geneva last month (see sidebar, “A Worthy Homage”). But the product is no longer everything.
Bu hikaye The PEAK Singapore dergisinin June 2018 sayısından alınmıştır.
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Bu hikaye The PEAK Singapore dergisinin June 2018 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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