Yuichi Masuda
World of Watches|Summer 2017

The director of Casio’s timepiece division on the principles that guide a Casio watch’s development.

Jamie Tan
Yuichi Masuda

“We have many digital computing technologies that we use in the engine of our watches, even if these watches have analogue displays. at the same time, we try to balance this with good designs that will appeal to the wearer emotionally. Having a story and history behind a watch also helps to give it this emotional value, so there are multiple facets that make a watch appealing.

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