Crowds of 25,000 and growing online audiences mean cross country is exciting again
With Red Bull reporting ever-increasing audiences for its coverage of world class cross-country racing, it seems there is a distinct resurgence happening among spectators that have traditionally been dwindling. Crowds of 25,000 have even been lining the courses of Europe — so why the sudden interest?
Lee Craigie, a veteran of the pain and elation of the women’s circuit, has seen many changes take place in her career to help make it more spectator-friendly. “Historically XC racing has been hard to watch and expensive to televise, but they have got on board with the media and understand it a lot better now,” she says. “With shorter laps and figure-of-eight courses, as a spectator you can really get engaged. As the laps go by you can get emotionally involved watching folk getting tired, you can see the tactics at play.”
Bu hikaye Mountain Bike Rider dergisinin April 2017 sayısından alınmıştır.
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Bu hikaye Mountain Bike Rider dergisinin April 2017 sayısından alınmıştır.
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