It’s the new menace, hollowing out our bones, playing with the quality of our life—and death. The hope, hype and horror of vitamin D deficiency.
Their bones are like butter. So soft that even a bit of pressure leaves a dent. So light that an awkward twist or a careless turn leads to a fall. So brittle that something as simple as bending forward snaps the spine. So porous that when metal screws are put in to fix a fracture, bones crumble like egg shells. That’s what orthopedicians at the All-India Institute of Medical Sciences (AIIMS) in New Delhi are talking about: patients with such abysmal levels of vitamin D in their blood and such acute bone decay that they make even veteran doctors weak in the knees.
Suddenly, vitamin D is everywhere. News paper headlines, television shows, Twitter trends, FM radio—all are trumpeting the message that we have a national deficit in D vitamin. The Indian Medical Association has started ‘Rise & Shine’, a D-deficiency awareness initiative for doc- tors. Deals and discounts for vitamin D tests are exploding at path labs. A Vitamin D Calculator app for iPhones and iPads has gone live. Home Blood Spot testing kits for vitamin D are being sold by online retailers.
On social media, the trending diet fad of the moment is ‘golden latte’—a frothy mix of turmeric, plant milk and vitamin D. And yesteryear rapper Baba Sehgal has returned to stardom with his wacky track: “Vitamin D, Vitamin D, Vitamin D...D...D...D...D...”
HOPE OF HYPE?
Bu hikaye India Today dergisinin September 26, 2016 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye India Today dergisinin September 26, 2016 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Killer Stress
Unhealthy work practices in Indian companies are taking a toll on employees, triggering health issues and sometimes even death
Shuttle Star
Ashwini Ponnappa was the only Indian to compete in the inaugural edition of BDMNTN-XL, a new international badminton tourney with a new format, held in Indonesia
There's No Planet B
All Living Things-Environmental Film Festival (ALT EFF) returns with 72 films to be screened across multiple locations from Nov. 22 to Dec. 8
AMPED UP AND UNPLUGGED
THE MAHINDRA INDEPENDENCE ROCK FESTIVAL PROMISES AN INTERESTING LINE-UP OF OLD AND NEW ACTS, CEMENTING ITS REPUTATION AS THE 'WOODSTOCK OF INDIA'
A Musical Marriage
Faezeh Jalali has returned to the Prithvi Theatre Festival with Runaway Brides, a hilarious musical about Indian weddings
THE PRICE OF FREEDOM
Nikhil Advani’s adaptation of Freedom at Midnight details our tumultuous transition to an independent nation
Family Saga
RAMONA SEN's The Lady on the Horse doesn't lose its pace while narrating the story of five generations of a family in Calcutta
THE ETERNAL MOTHER
Prayaag Akbar's new novel delves into the complexities of contemporary India
TURNING A NEW LEAF
Since the turn of the century, we have lost hundreds of thousands of trees. Many had stood for centuries, weathering storms, wars, droughts and famines.
INDIA'S BEATING GREEN HEART
Ramachandra Guha's new book-Speaking with Nature-is a chronicle of homegrown environmentalism that speaks to the world