Grocers of all sizes need to rethink their business strategy to meet the needs of today’s consumer.
The grocery landscape is rapidly changing, and while it might not quite be do or die, it is definitely time to change.
“Learning a new idea is easy, but forgetting how you used to do business is hard,” said Kevin Kelley, co-founder of Los Angeles-based design firm Shook Kelley. “But in grocery, if we don’t change, we die,” Kelley noted during his presentation at this spring’s Western Michigan University Food Marketing Conference, in Grand Rapids, Mich.
Early in his architectural career, Kelley became interested in how space can affect people — the smallest changes in lighting or furniture placement had a big impact on how people “felt” in a space. This would greatly influence how he began to work with grocers in developing the space where customers shopped. “The idea of place is starting to change,” he said. “How do we change our ‘place’ to still bring people together? We have to change our value proposition of place.” This also means grocery has to change its relationship with customers.
Bu hikaye Progressive Grocer dergisinin August 2019 sayısından alınmıştır.
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Bu hikaye Progressive Grocer dergisinin August 2019 sayısından alınmıştır.
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Gurgaon's First and Most Successful Independent F&G Retailer
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