“Retailing is a tough and competitive business but we have been able to reap good profits,” says T. Thanushgaran, Chairman, Kannan Departmental Store, which operates 32 stores in Tamil Nadu spanning 7,67,452 sq. ft. of retailing area across convenience, supermarket, hypermarket and wholesale formats, apart from its warehouses and corporate offices . Progressive Grocer brings you the inside story of the company’s growth journey, its fastest-selling product categories, the new and emerging categories at its stores that has propelled the company into becoming a major retailing force in south India.
What is the customer proposition and marketing positioning of your store?
Over the years, we have been able to position ourselves as a reliable retailer to our customers. This has been accomplished because of the visionary approach taken by the company and its staff members to search, refine and filter the best of products and cater it to the customers at a reasonable price tag.
What are the retail formats under which Kannan stores operate?
We have 32 stores across convenience, supermarket, hypermarket and wholesale formats, which ranges from 3,500 sq.ft to 100,000 sq.ft.
What kind of people frequents your stores and what is the age group?
It is the middle class and upper middle-class shoppers who are the regular customers in our stores. We have not experienced a vast change in the customer profile. However, the customer segments have definitely evolved over the years. Customer segments are evolving based on the huge change in the consumption patterns by different demographics, their usage pattern, and the desired benefits they seek from the products.
Tell us about your product basket. Which are the categories and range of your merchandise you specialize in as a retailer?
Bu hikaye Progressive Grocer dergisinin December 2018 sayısından alınmıştır.
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Bu hikaye Progressive Grocer dergisinin December 2018 sayısından alınmıştır.
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Gurgaon's First and Most Successful Independent F&G Retailer
SINCE LAUNCHING ITS FIRST OUTLET IN THE YEAR 2000 IN DLF GURGAON AT A TIME WHEN MODERN TRADE FOOD AND GROCERY STORES WERE NOWHERE ON THE RETAIL HORIZONS OF THE MILLENNIUM CITY, NEEDS SUPERMARKET HAS GROWN TO ADD 26 LARGE, MEDIUM AND SMALL STORES TO ITS KITTY, CLOCKING AN ADMIRABLE RUN RATE ON VARIOUS PARAMETERS OF RETAILING EXCELLENCE ALONG THE WAY. PROGRESSIVE GROCER SPOKE TO NEEDS SUPERMARKET’S MD AJAY DHAR, AND CEO, ARUN KHATTAR, ABOUT HOW THE GROCERY CHAIN HAS BEEN ABLE TO HOLD ITS OWN AND CLOCK STEADY GROWTH IN A HYPER-COMPETITIVE MARKET DOTTED WITH BIG-BOX NATIONAL RETAILERS AND THE SECRET SAUCE BEHIND ITS SUCCESS RECIPE.
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