Accompanied by the image of a scowling bovine, it went on to state that the publication would not carry any ad that seemed to take advantage of the panic around the coronavirus pandemic for personal or material gain. However, if the messaging was responsible, considerate and empathetic towards the situation, the publication would be more than happy to carry it.
This came a couple of days after Arihant Mattress claimed its mattresses to be ‘anti-coronavirus’ and Patanjali’s Baba Ramdev claimed that its Giloy remedy could fight the virus. Such ads have prompted the self-regulating advertising industry watchdog, Advertising Standards Council of India (ASCI), to issue a statement that it would be taking action against companies that make unsubstantiated and irresponsible claims.
Every crisis is also a time of great opportunity, and there is nothing wrong with seizing that opportunity, but it cannot be denied that it is very difficult in these confusing times to figure exactly where the line between filling a genuine demand and the greed for profit or popularity begins to blur. And, there is no ASCI to regulate personal behaviour here—we have to regulate it ourselves.
Bu hikaye THE WEEK dergisinin April 05, 2020 sayısından alınmıştır.
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Bu hikaye THE WEEK dergisinin April 05, 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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