The sector was suffering from an unprecedented slowdown and all the carmakers were struggling to deal with it. But Kookhyun Shim, managing director and chief executive officer of Kia Motors India, had his homework done, and the Seltos propelled Kia to the fourth spot in terms of sales, beating the likes of Toyota and Honda, in a few months. In an exclusive interview with THE WEEK, Shim talks about the success, the opportunity in the Indian market and plans for the future.
Q/ What worked for Kia in India?
A/ Because of the evolving preferences of consumers, the dynamics of the automotive market are changing rapidly. Therefore, it has become critical for any automaker to offer a variety of options along with the best of quality, safety and facility to consumers. To be successful in the Indian market, an automaker should be present across segments for customers to have multiple options. When we entered the Indian market, we conducted exhaustive market and customer research and were able to identify the unmet needs of India. By doing this we were able to plan our products and services in the country in a much better way. Our first product in India, the Seltos, has helped us in achieving the tag of the fourth largest carmaker in the country. We have received more than one lakh bookings and have delivered more than 60,000 units till date.
Bu hikaye THE WEEK dergisinin March 08, 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye THE WEEK dergisinin March 08, 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Themes Of Choice
As Savvy Investors Seek New Avenues, Thematic Mutual Funds Are Gaining Popularity
A golden girl
One of India's most formidable beauties passed away earlier this month. The odd thing is she would absolutely hate this obituary; she hated being written about and avoided publicity for all of her nine decades. Indira Aswani was 93 when she died. But anyone who encountered her, even briefly, was in such awe of her grace and poise, and one could not but remember her forever.
The interest in wine is growing delightfully in India
The renowned British wine writer and television presenter Jancis Robinson, 74, recently came to Delhi and Mumbai to reacquaint herself with India's wine industry. This was the Robinson's fourth visit to India; the last one was seven years ago. On this trip, Robinson and her husband, restaurateur Nicholas Lander, were hosted by the Taj Hotels and Sonal Holland, India's only Master of Wine.
United in the states
Indian-Americans coming together under the Democratic umbrella could get Harris over the line in key battlegrounds
COVER DRIVE
Usage-driven motor insurance policies offer several benefits
GDP as the only measure of progress is illogical
Dasho Karma Ura, one of the world's leading happiness experts, has guided Bhutan's unique gross national happiness (GNH) project. He uses empirical data to show that money cannot buy happiness in all circumstances, rather it is family and health that have the strongest positive effect on happiness. Excerpts from an interview:
India is not a controlling big brother
Prime Minister Tshering Tobgay considers India a benevolent elder sibling as the \"big brotherly attitude\" is happily missing from bilateral ties. He thinks the relationship shared by the two countries has become a model of friendship not just for the region, but for the entire world. \"India's attitude is definitely not of a big brother who is controlling and does not allow the little brother to blossom and grow,\" says Tobgay in an exclusive interview with THE WEEK.
Comrade with no foes
Lal Salaam, Comrade Yechury-you were quite a guy!
Pinning down saffron
In her first political bout, Vinesh Phogat rides on the anti-BJP sentiment across Haryana
MAKE IN MANIPUR
Home-made rockets and weapons from across the border are escalating the conflict