Theatres Get Ready For An Action-Packed Holiday Weekend
Mint Mumbai|August 10, 2023
Cinema owners are gearing up to capitalize on the recent theatrical resurgence during the upcoming extended weekend, which coincides with the Independence Day celebrations.
Lata Jha
Theatres Get Ready For An Action-Packed Holiday Weekend

Theatres across north India, especially single screens, have witnessed significant advance bookings for Gadar 2, a sequel to the 2001 hit. Down south, preparations are under way for Rajinikanth’s latest film Jailer.

Some theatre owners in the North said viewers’ interest in Gadar 2 has been massive, and its patriotic theme has generated a buzz that’s on a par with Shah Rukh Khan’s Pathaan. All the shows for opening day have been sold out, they said.

The Sunny Deol-starrer film will be competing with Akshay Kumar’s OMG 2 which has had some issues with the censor board. “The idea is about offering something for everyone. It is a trend we observed with the success of Oppenheimer, Barbie and Mission: Impossible. If the content is good, audiences will have more of it," said Sanjeev Kumar Bijli, executive director, PVR Inox Ltd.

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