Two products from Renault changed the way people perceived it in India. The first was the Duster compact SUV and then the Kwid.
The person who created both was Gerard Detourbet who died in France on Friday. He was 73. Detourbet was also the father of the Logan entry-level sedan, which was part of the then Mahindra-Renault joint venture. It did not do too well in this part of the world even while it notched up big numbers elsewhere.
Close to his heart
Come to think of it, Detourbet was the epicentre of his company’s low-cost car projects which were the need of the hour for emerging markets like India. Yet, if there was one initiative close to his heart, it was doubtless the Kwid.
This was a triumph of frugal engineering which hit the bull’s-eye in an intensely price-sensitive market such as India. When it was first unveiled in Chennai four years ago, Carlos Ghosn who was then the CEO of Renault-Nissan spoke of Detourbet’s role in the project.
Bu hikaye The Hindu Business Line dergisinin December 09, 2019 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye The Hindu Business Line dergisinin December 09, 2019 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Covid Presents An Opportunity For India
India must attract investors exiting China post-Covid. Streamlining of project clearances and relaxation in FRBM norms will help
Did Alternative Assets Shield You From Covid-19 Volatility?
The assets closely linked to stock and debt markets could not stave off the losses
How To Put Aircraft To Bed
Preserving grounded planes, to get them up and flying at short notice, is a challenging task. Ashwini Phadnis captures the process
There Can Be No Going Back On WFH
Covid-19 has fast-forwarded the shift to ‘work from home’. However, some face-to-face connect will always be needed
UN, WHO Urged To Ensure ‘Benefit Sharing' Of Covid-Related Data
Biopharma firms should reach vaccines, medicines to poor nations at an affordable price, say civil society bodies
With No Clear Signal From Rlys, States Explore Ways To Bring Back Migrants
Quarantine centres, cross-country buses being arranged even as migrants hop on to boats, trucks and ambulances
Centre Allows All Neighbourhood Shops To Open But With Riders
Final call will be taken by local authorities; shopping complexes that draw fewer ‘outsiders’ are permitted to operate
Covid Impact Relatively Muted In India
Compared to Italy and the US, India’s rate of infection spread has been slow. This can be attributed to the strict measures in place
How Global Trade Will Fare Post-Covid
China isn’t likely to lose its pre-eminent position soon. India, for one, will need to make manufacturing globally competitive
How To Curb Harassment In The Virtual Office
Training and sensitisation are essential. Institute a strict dress code and chat etiquette to ensure professionalism during video calls
