No Time To Die Debuts In US Slightly Below Expectation With $76 Million
The New Paper|October 12, 2021
No Time To Die, the latest instalment in the James Bond franchise, debuted to US$56 million (S$76 million) at the North American box office, a result that fell somewhat short of expectations and signals that even one of the most storied brands is still being forced to contend with a moviegoing landscape that has been dramatically altered by the pandemic.
No Time To Die Debuts In US Slightly Below Expectation With $76 Million

LOS ANGELES

Heading into the weekend, it was projected to make US$60 million to US$70 million in its first three days of release.

Though not a disaster, the film’s final weekend total was expected to be higher because of positive reviews and it represents Daniel Craig’s final outing as the stylish secret agent.

Currently showing in cinemas here, No Time To Die carries a massive US$250 million production budget, to say nothing of the more than US$100 million marketing spend.

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