Numbers always tell the story. Between Brisbane (when India, led by a third-string side, beat Australia to win a fantastically fought four-Test series) and the Oval (where Virat Kohli’s men have set up the England series for another potentially glorious finish), the numbers that Test cricket has thrown up from a TV perspective are rather impressive.
TV viewership has been encouragingly high
In Australia, the 2021 Brisbane Test had turned out to be the most-watched game ever on subscription TV and the average audience of the series itself recorded a 33% increase from 2019, when India had last visited the country.
Cut to the second Test at Lord’s in the ongoing series, the average ratings on the final day of the match grew at around 70% while the final session of the day’s play saw an average viewership of 10.7 million impressions.
It was one of the most-watched Test match sessions in recent years. Industry executives have no hesitation in accepting that only an India vs Pakistan contest can better these figures. The Ashes cannot. The Oval numbers aren’t out yet.
Bu hikaye The Times of India Delhi dergisinin September 08, 2021 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye The Times of India Delhi dergisinin September 08, 2021 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Song and dance there, but where is Brazil's soul?
From swooning over the twirling foot of Richarlison the other day, to fretting over the ankle of Neymar, it is back to business for Brazil. Gone is the exultation to dance and express themselves.
Marriott to reach 200-hotel mark in India by 2025 from current 134
American hospitality major Marriott International — the group with the largest number of branded hotel rooms in India at about 26,000 — has drawn up very ambitious growth plans for the country.
India's visually-impaired players dribble, debate on and off field
Take 20-year-old Shivam Negi for instance. A member of the national blind football team, Negi along with three other NIEVPD students is ardently following the matches by listening to live commentary.
SIPS eating into luxe car sales: Merc
‘MF Investments Reducing Disposable Incomes Of Indians’
Fury's Ground Xiro
Xi's zero-Covid policy has angered ordinary Chinese as never before. A dangerous moment for the state
Trump faulted for dinner with white nationalist, rapper Ye
The sportswear manufacturer has also launched a probe into his conduct.
Blank sheets of paper become symbol of defiance
Chinese protesters have turned to blank sheets of paper to express their anger over Covid-19 restrictions.
Can't deny mediclaim to a vegetarian, insurer told
Dietary Habit Not Patient’s Fault: Consumer Body
Thakur: Will host 'grand Olympics' in Gujarat in future
Union sports minister Anurag Thakur on Sunday said Gujarat will host a “grand Olympics” sporting event in the future.
Will restore old pension scheme in Guj: Kejriwal
He also urged government employees in the state to back AAP while promising implementation of the old pension scheme for them by January 31, 2022.
