Govt panel: Use STBs to get universal TRP data
The Times of India Delhi|November 04, 2021
The four-member committee appointed by the government in November 2020 to review the ‘Guidelines on Television Rating Agencies in India’ year has recommended that it should be made mandatory to universalise collection of viewership information by using the ‘Return Path Data’ (RPD) technology.
Swati.Mathur
Govt panel: Use STBs to get universal TRP data

New Delhi: Led by Prasar Bharati chief executive Shashi Shekhar Vempati, the committee was appointed in the backdrop of the ‘TRP Scam’ unearthed by the Mumbai police in October 2020, which pointed to the “fraudulent” manipulation of Television Rating Points (TRPs) by three channels – Republic TV, Fakt Marathi and Box Cinema. The report, which was shared with the Broadcast Audience Research Council India (BARC India) and all broadcaster associations on Monday, acknowledges that there has been a broad consensus among most stakeholders in favour of leveraging RPD capabilities.

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